Vincent Price Collection ad - Tucson Arizona Daily Star, February 6, 1966

Dali Commissioned by Sears and the Vincent Price Collection - Louisville, Kentucky, October 11, 1964

Johannesburg Is THE City for Art - February 12, 1967

An ad appearing on the same page.

Vincent Price as Spokesman for Sears Art Show - November 28, 1965

Ad for 'Sears National Treasures' - May 24, 1966

In addition to its line of original art, The Vincent Price Collection, Sears-Roebuck also also offered reproductions of historic furniture and other household items under the name of 'Sears National Treasures,' with Vincent and his wife Mary as the line's representatives.  Here's an ad from the Phoenix Arizona Republic, May 24, 1966, for an event featuring a personal appearance by the couple.

Personal Appearance Ad from 1963

In addition to locating and purchasing original art for the Sears-Roebuck Company for sale as part of their 'Vincent Price Collection of Fine Art,' the actor also made many personal appearances at stores all around the country to promote it. 

Vincent Price Hosts Art Show - November 24, 1962

From the La Crosse [Wisconsin] Tribune